Friday, 31 May 2013

Telling the story

One of my favourite trade customers always talks of the "story"; we need to tell a story she says.
By this she means choosing cushions and shades which work well together and draw the customer into their grouping in order to promote a purchase or maybe more than one.

I find these stories often emerge as fabrics lie next to one another in piles in my workroom or accidentally as I place cushions in bags ready for fairs. The starting point for this story was a lovely vintage French floral with pink roses on a red ground. it looks great with cream or beige and tones with stripes as in this image

Sometimes there may be a positive/negative connection as in this group.

Finished cushions and shades sit in a muddle on the chaise longue in my workroom awaiting pricing and photography. However I decided to bring these down to my bedroom for neater shots; this little sofa is such a favourite piece. I recently made this simple loose cover from a lovely slightly crumpled linen sheet I'd bought

I often make both cushions and shades from the same fabric in case someone is looking to coordinate them in a room.

I like this "waisted" shape shade and have accentuated it with a wide striped band.

The floral panel shade is a regular favourite and I like using a toning stripe if possible.

If you see anything you like just email for individual photos

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